Lipton Specialty Tea
When people hear Lipton, they think of the good old-fashioned black tea. It’s a household name that’s been a cupboard staple for decades. And while they were a longtime category leader, Lipton needed a way to appeal to the next generation of tea drinkers who had a taste for unique flavors.
Enter the launch of Lipton Specialty teas. The new line offered bold, and exciting flavors like Chai and Matcha. Now, they just needed a way to shift brand perception from trusty-dusty to relevant and exciting. To help position Lipton as an innovative tea brand, we created a 360 video campaign that literally put consumers inside a cup of tea and surrounded them in 360 degrees of delicious flavors.